Tag Archive | "real estate agents"

It Ain’t Over Til It’s Over … Refi Boom Reprieve

Tuesday, July 7, 2009

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A lot of mortgage loan originators are breathing a huge sigh of relief since mortgage rates have come back down after the big spike up last month. But don’t get complacent! In the stock market, this is known as a “sucker rally” … it lures you into thinking the worst is over when in reality the market [...]

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Refi Party May Be Over

Sunday, June 14, 2009

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If you are a mortgage loan originator, the rapid spike in mortgage interest rates over the past month should be a wake-up call. Take a look at this chart showing BankRate.com’s 30-year-fixed mortgage index over the past month: Yikes! Sure, mortgage rates have come back down over the past couple of days but keep this in perspective. Look at [...]

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You Gotta Give to Get - Use Reciprocity to Boost Their/Your Business!

Monday, June 8, 2009

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There is a marketing principle called “reciprocity” … which means that when you give somebody something of value for free they feel like they owe you something in return. It’s like when you do a favor for a  friend.  There is an unspoken agreement that the friend now “owes” you a favor if you need [...]

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