A lot of mortgage loan originators are breathing a huge sigh of relief since mortgage rates have come back down after the big spike up last month. But don’t get complacent! In the stock market, this is known as a “sucker rally” … it lures you into thinking the worst is over when in reality the market [...]
Continue reading...Sunday, June 14, 2009
If you are a mortgage loan originator, the rapid spike in mortgage interest rates over the past month should be a wake-up call. Take a look at this chart showing BankRate.com’s 30-year-fixed mortgage index over the past month: Yikes! Sure, mortgage rates have come back down over the past couple of days but keep this in perspective. Look at [...]
Continue reading...Monday, June 8, 2009
There is a marketing principle called “reciprocity” … which means that when you give somebody something of value for free they feel like they owe you something in return. It’s like when you do a favor for a friend. There is an unspoken agreement that the friend now “owes” you a favor if you need [...]
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Tuesday, July 7, 2009
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