Steve Tytler

There is a marketing principle called “reciprocity” … which means that when you give somebody something of value for free they feel like they owe you something in return. It’s like when you do a favor for a  friend.  There is an unspoken agreement that the friend now “owes” you a favor if you need help in the future. You don’t have to say, “remember that I time I helped you … “  They just naturally feel obligated to help you out because you helped them out. Now is the PERFECT time for mortgage professionals to start storing up “favors” from real estate agents by helping them grow their business, so that they in turn can help you grow yours. [...]

I just got back from spending 3 days at a fabulous mortgage marketing retreat at a mountain lodge near Gatlinburg, Tennessee.

It was part of Carl White’s “Mortgage Marketing Animals” group, and unlike the seminars put on by the big name “mortgage marketing gurus” this was NOT a pitch fest! Nothing was sold.

We spent the whole time sharing mortgage marketing strategies that are working right now. Several of the people there are million dollar a year loan originators and they were not shy about sharing the secrets to their success.

Click here to see my video report on the marketing retreat.

The #1 tip that I got out of the retreat is that you MUST hire an assistant!

Even if you are struggling to make ends meet, an assistant can make all the difference in the world.

It is all too easy for loan originators to spend way too much of their time doing low-dollar-value administrative tasks rather than concentrating on the things that make money, i.e., making calls to your loan prospects.

All successful loan originators have an assistant, even if it’s just part-time, to free themselves up to work on the important stuff.

If you think you “can’t afford it,” listen to this:

There was one guy at the retreat who hired a woman to work 4 hours per week calling his old clients to get their email addresses and updating his database.

As a result of these calls, he was able to close 15 loans from his past clients — and he didn’t even make the calls!

And the funny thing is, that was not even the reason he was calling. He was literally just trying to update his database by adding in their emails.

But he was smart enough to let somebody else make the phone calls for him while he worked on generated other business. And the ended up getting more business than he ever dreamed possible.

So the moral of the story is if you don’t have an assistant now put an ad in Craigslist TODAY and get one!

You don’t have to hire somebody full-time. Many people are looking for part-time work these days to make ends meet, so you can find somebody who will help you grow your business while helping them pay their bills.

It’s a win-win situation.

Don’t “think about it” … do it!

Put an ad in Craigslist right now and start collecting resumes. There are LOTS of people looking for work these days.

I just spent 3 days at a mountain lodge in Tennessee with about 30 mortgage originators talking about marketing strategies that are working right now. It was part of Carl White’s “Mortgage Marketing Animals” group. Click the video below to check it out:

Just posted a video recording of my Q&A webinar last Friday with Carl White.

Click here to check it out.

Enjoy!

Click the image below. It will open a new window, then click the “play” button to watch the video.