Steve Tytler

As I mentioned in my last post, I attended an awesome life-changing 3-day workshop in San Diego a couple weeks called “InfluenceOlogy” that taught a small group of 12 of us how to make very powerful, very persuasive sales presentations to groups.

InfluenceOlogy Seminar - Oct. 15-17, 2010 - San Diego, CA

We all paid a lot of money to attend the workshop, and their information is proprietary, so I can’t go into too much detail but I can tell you this:

When you make a presentation to any group of people, first determine what is the goal you want to achieve?

For example, if you are a mortgage loan officer making a 15 minute presentation to real estate agents at a sales meeting in a real estate office, what do you want them to do at the end of the meeting?

You might think the answer is obvious, “I want them to send me some loan business.”

But WHY should they send you loan business?

What happens if they DO send you loan business?

And more importantly, what happens if they DON’T send you loan business?

You need to think this through before you make a presentation to any kind of group that you are trying to influence to a specific desired action so that you can tailor your entire presentation to that desired outcome by answering the questions above.

It’s a marketing cliche, but it’s true: Always put yourself in your audience’s position and ask the question “What’s in it for me?”

You must know the audience.

What are THEIR needs and goals?

What are THEIR pains and frustrations?

How can you solve their problems and help them achieve their goals?

If you focus on those concepts every time you make a group presentation you will find that you are much more successful at getting people to actually take ACTION when you are done rather than just thanking you for the information.

Simply saying “We have great rates and great service and we always close on time” is NOT a powerful, persuasive presentation!

You need to be more specific, “feel their pain” to quote a former president, and tell them WHY and HOW you are there to solve their problems.

If you want to get into this in much more depth, I HIGHLY recommend that you consider attending a three-day “InfluenceOlogy” workshop on your own.

Click Here to check out the InfluenceOlogy website for more info.

Roberto Monaco, Steve Tytler, Jeff Paro

Here you can see me with the InfluenceOlogy experts Roberto Monaco (former #1 sales rep for Tony Robbins) and Jeff Paro (former Tony Robbins trainer).

Last weekend I attend a very intense 3-day seminar on how to make influential presentations. It was awesome! I will be posting more info about that shortly, but first I want to share this video with you.

At the end of the seminar, they made me break a one-inch think pine board with my bare hand!

Now, I have NO Karate training, as you will see in the video, I start out with my hand in the wrong position and they have to correct me. The point of this exercise is that breaking the board has nothing to do with raw strength, it’s all about FOCUS and the BELIEF that you can do it.

I was able to break the board because I was focused and committed. It is a metaphor for breaking through the barriers that are preventing you from achieving your goals and desires.

I hope this short videos inspires you because if I can break through a solid board with only two minutes of training, you can break through whatever is holding YOU back!

I spent 3 days in Tampa, Florida last week hanging out with “Mortgage Marketing Animal” Carl White and a couple dozen other top loan producers from around the country.

At the mastermind retreat, Carl showed us his latest “evil scheme” … he has finally “cracked the code” and figured out a way to actually make money with Facebook!

Carl and I were hanging out in his backyard after the retreat and he talked about the results he is getting on Facebook.

Click Here to Watch my video interview with Carl White.