Steve Tytler

I was able to pull “Mortgage Marketing Animal” Carl White off to the side during a break in the mastermind retreat last weekend at Lake Tahoe.

In an EXCLUSIVE 7-minute video interview, Carl gave me two secrets that have helped him become a million dollar mortgage producer.

To see the video, enter your name and email address in the form below and I will email you a link to my exclusive video interview:

I’m off to a lodge in South Lake Tahoe this week to spend a couple days hanging out with my buddy Carl White and about 40 other mortgage “Marketing Animals.”

This is a truly unique marketing group.

Unlike the many mortgage and real estate marketing pitch fests I have been to over the years, at these retreats nothing is sold. We just hang out and listen to a few speakers and stay up all night swapping marketing ideas.

We literally talk marketing 18 hours a day for a couple days. It’s awesome — but draining.

I’ll post a video report when I get back.

Some people may think I jumped the gun a couple of months ago when I said the refi party may be over … I updated that post a few weeks later … but I still think you are crazy if you are not working on building up your PURCHASE loan business. If you live by refis alone, you will die when the refis dry up (and they always do).

Another mortgage “fad” that may be running out of gas is the Loan Modification business.

This was all the rage last year about this time because mortgage rates were at 6% and business was slow for a lot of loan officers.

We briefly considered getting into the business ourselves, but after talking to a few “loan modifcation companies” we decided to work with somebody we knew because too many of them sounded shady.

I got some info on how to do loan mods and gave it to an attorney who owns the escrow company that we use for most of our business. He checked it out and did a handful of loan mods. We never did any, but we both decided it was a big pain in the butt and not worth our time.

Besides, mortgage rates dropped and we were hit with a refi boom in November and December of last year.

Now, the Federal Trade Commission is reportedly considering banning foreclosure rescue and loan modification companies from collecting fees in advance, and new restrictions on how those companies can advertise their services as part of a crackdown on fraud.

The FTC also announced civil charges against two California-based companies accused of advertising that they could obtain mortgage modifications in virtually all cases, and allegedly doing little or nothing to help consumers who paid large upfront fees.

You can read more in this article on Inman News:

http://www.inman.com/news/2009/09/17/feds-may-restrict-mortgage-rescue-fees

I think this is good news.

In my experience, most of the Loan Modification companies were run by guys who were in the subprime mortgage business before that went belly up.

You know what the subprime guys did to the mortgage industry, so I can’t say I’m sorry to see the Loan Mod guys reined in.

So if you’ve been pushing Loan Mods and refis … get out there and talk to some Realtors and build up some PURCHASE money referral business before it’s too late.

I’m telling you … once the housing market turns loan officers will be begging Realtors for business … now is the time to beat the competition to the punch, while the housing market is slow and Realtors are still hurting. Give them some marketing assistance and help them out, and build a long-term source of referral business for yourself.