Archive | June, 2009

Refi Party May Be Over

14. June 2009

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If you are a mortgage loan originator, the rapid spike in mortgage interest rates over the past month should be a wake-up call. Take a look at this chart showing BankRate.com’s 30-year-fixed mortgage index over the past month: Yikes! Sure, mortgage rates have come back down over the past couple of days but keep this in perspective. Look at [...]

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Updated the Carl White Retreat video

10. June 2009

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If you have not already checked out the video I shot at Carl White’s marketing mastermind retreat in Tennessee back in April, check it out: http://wwww.stevetytler.com/2009/04/video-report-marketing-animals-retreat.html And even if you saw it before, you might want to take another look because I just re-edited the video to add a section at the end that shows how you [...]

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You Gotta Give to Get - Use Reciprocity to Boost Their/Your Business!

8. June 2009

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There is a marketing principle called “reciprocity” … which means that when you give somebody something of value for free they feel like they owe you something in return. It’s like when you do a favor for a  friend.  There is an unspoken agreement that the friend now “owes” you a favor if you need [...]

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